Take Flight

If you aren’t familiar with our 1,000 Interaction Challenge it goes like this: every week that we experience 1,000 or more total interactions through our Facebook fan page we give away free Parkour clothing. It’s a great deal and the easiest contest method we could devise to give away free Parkour gear to our followers. Unfortunately we haven’t reached the goal yet and week 5 was no different. The fifth chance to win concluded with 427 total interactions for the week.

A 427 Cobra

The 427 total interactions is a bit difficult for us to conceptualize and it probably is for you too. With more than 2,300 Take Flight fans and growing, there are enough people to easily double the 1,000 interaction goal in a single post. And with the roughly 20 posts we made last week (about 3 a day), the potential to reach 10,000+ interactions was even a very real possibility. However, the interaction numbers talk. If you go back and look at the number of “Likes” and comments on each post it averages about 20. Although this many interactions on a single post is a pretty good total, multiplied out it doesn’t reach the 1,000 mark we were shooting for.

The overarching goal of the 1,000 Interaction Challenge for us is to spread Parkour. That is done both through us giving away free Parkour clothing and by us posting Parkour content on page for followers to see. With this main goal in mind 427 interactions for week 5 isn’t a fail at all as some people might view it. Instead it was 427 occasions of people proactively reaching out and showing their experience, enjoyment, and support of Parkour. Furthermore, inherent in this number is multiple times more people who were introduced and influenced by Parkour but didn’t interact with the content via “Likes” or comments. From that stance, week 5 was a great success even though we didn’t reach the 1,000 goal.

Do not worry, we will reach the 1,000 mark soon enough. And when we do it will be that much more of a milestone to demonstrate the influence and impact of Parkour is having around the world and through Facebook.