Take Flight

Week 19 of the 1,000 Interaction Challenge has closed with 630 total interactions. Overall this is a lot of interactions but not enough for the 1,000 mark needed for us to give our free Parkour clothing to our fans.

Ferrari 630

Even though the Take Flight Facebook page has grown steadily over the past 4 months the interaction rate through our page hasn’t. Analysis of this trend had us looking for an explanation. To bring the problem into light, for example in week 8 we had 3,100 fans and experienced 864 interactions. Now in week 19 we have over 6,300 fans but only 630 interactions in the week.

Week 8 was an exceptional week when we had all the fans really working for the 1,000 mark which explains the high interaction total. But it’s still confusing to see a smaller total when we have more than twice the number of fans this week. Unfortunately this isn’t a consequence of fewer posts by us, it’s the cause of a Facebook control which limits how many times our posts show up in feeds! Even though we have 6,300 fans, our posts don’t appear to any more people than when we had 3,100 fans.

Even with more Take Flight fans Facebook controls the impressions and our posts are still seen by relatively the same amount of people. This is discouraging because it doesn’t allow us to share Parkour news, videos, and articles with as many people as we hoped. However we are working on new ways to share and bring this information and inspiration to people through Facebook so stay tuned. And in the meantime we are going to continue our commitment to bringing free Parkour clothing to Traceurs around the world through the 1,000 Interaction Challenge. Sooner or later we’ll make it, so keep interacting and keep spreading the Parkour news through Facebook and beyond!