Take Flight

We are spending six days this week highlighting a tee from our new line and giving them away too! Today we are highlighting The Original Parkour Tee II.

One of the most exciting designs we have released in our 2010 launch is The Original Parkour Tee II. Simple, eloquent, and urban, this tee was designed to provide new twist on the classic and wildly popular original, Original Parkour Tee.

The design process was complicated although focused. To start we knew we wanted to stay with the original, but broad, right aligned “Parkour” concept as we created for the original Original Parkour Tee. But we also knew we needed to add a new edge and flare to the design. The result was the decision to divide “Parkour” into three parts. “Par” being the first syllable of “Parkour” provided the obvious first break, and for artistic and visual appeal we decided to break the discipline 3 letters after leaving the second line of “KOU.” That left us one letter (“R”) for the third, and to finish off the design we added the Take Flight Flight Man as the punctuation to reflect how movement that punctuates the discipline.

What we love about this tee is it simple and yet not simple. It’s not a complex piece of art such as the Roof Jump Tee, but in its seeming simplicity it is quite complex. In its design it reflects the essence of Parkour simplicity and usefulness, but the depth behind the tee created by the coordination of the letters and the logo gives it a much deeper meaning than 7 letters could under other circumstances represent. Traceurs see this shirt and say, “Parkour!”, but other people see the shirt and question. The letters are intriguing. They invite people in to ask what the shirt is and what it means.

Ultimately The Original Parkour Tee II is Parkour is every sense; simple, urban, and captivating. There is enough style in this tee that you will be noticed wherever you go, but enough clean urban edge that you won’t be out of place anywhere. The added benefit of looking this good, will be lots of curiosity and lots of opportunities to share Parkour.

We have released four versions of this tee, and we are saving a fifth we are saving for release sometime next week. Up until then you can get the four released colors at a promotional sale price of only $14.95! And if you want to win this shirt for free, stay clued in to our Facebook page where we’ll be giving one away to a lucky fan later today.