Take Flight

I don’t have a lot of pet-peeves in this world. In fact I only have one. But I’m going to tell you about it because it’s humors enough and applicable enough to post about it here on the Take Flight blog.

A sticker that goes on and in every order Take Flight ships. The domain is on it, so this must be what is causing the confusion.

My pet peeve is people calling Take Flight by the name “Take Flight Apparel.” The name of the organization is simply Take Flight, however, this name addition/confusion seems prevalent and it has became a huge pet peeve of mine. In fact it has become the only pet peeve of mine as I mentioned above. The reason I find this name thing so bothersome is because I can’t for the life of me figure out why people call the organization by the other name. In fact there are only two places where Take Flight has ever used the term “Take Fight Apparel.”

1. The domain which is www.TakeFlightApparel.com.
2. In the past the organization used “Take Flight Apparel” in the context of “apparel from Take Flight” or “Take Flight apparel.” But this has been stricken from the lingo for some time due to this vary reoccurring misnaming issue.

The reason that the domain name never seemed like a large enough reason to me to warrant assuming that the TF name had the “Apparel” added on the end was because as an organization Take Flight is constantly saying things like:

• Check out the Take Flight Facebook page
• Stay tuned for the Take Flight Traceur Showcase!
• Win a tee from Take Flight
• Take Flight – endorsed by David Belle
• etc etc etc.

Simply “Take Flight.” No “Apparel” found here. Short and succinct, the way we designed it :-)

“Apparel” has never been used after the name in the context of referring to the company name. Even look at the logo. The word “Apparel” is nowhere to be seen. It’s simply “Take Flight.”

This blog is my best appeal to everyone to please start calling the Take Flight organization by its real name: Take Flight. It’s not Take Flight Apparel. It’s not Take Flight Clothing. And it’s not Take Flight Parkour or any other combination or add-on you can envision. It’s simply Take Flight. Simple and efficient. Bold and true. The call to action that is both a brand name and symbol that has grown to represent a discipline. Like Parkour, let’s keep it simple and just go with Take Flight : )

Note: The truth about this whole TF name confusion thing, is that until now no company representative has ever attempted to make this issue absolutely clear. So I understand how this potentially came into existence and since has been perpetuated. Since I am doing this finally, I hope this post will put all the confusion to rest. But even if it doesn’t, that’ll actually be ok. The one bonus is that when you say “Take Flight Apparel” in place of “Take Flight,” everyone immediately knows exactly what we do. And I can live with that : )

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Adam Dunlap is the founder and CEO of Take Flight. In addition to his role at the company Adam is currently working closely with David Belle in films and on other projects in order to advance Parkour in the US and around the globe. Previous projects of Adam’s include starting the Revolution Parkour gym in Portland, Oregon, and running various Parkour blogs. Adam is an avid Traceur and can often be found training both outside and at Parkour classes in whatever city he finds himself. Adam currently takes no salary from his work with Take Flight.