Take Flight

We will be spending each of the next 6 days highlighting a tee from our new line! Each day we highlight a tee, we’ll be giving one of them away as well, via the Take Flight Facebook page. Today we are highlighting the Take Flight JFD Tee.

The Take Flight JFD Tee was one of the most highly requested design concepts we received after we launched out 2009 International line and we were more than eager to oblige. People have loved the Take Flight Logo Tees since their launch years ago, but what we never had was a tee that said “Jump Fly Dream,” on it. With the hole in the line we received specific requests for it, and the Take Flight JFD Tee is the culmination of us listening to the requests of Traceurs worldwide. Surprising even to us, the tee turned out to be one of the best looking tees in the 2010 line.

With a name and slogan based print, the Take Flight JFD Tee was intended to be both urban and inspirational. Anyone can put words on a shirt, but we wanted the words to jump off the tee in an eye catching fashion. But this wasn’t easy. We also wanted to make sure we did it right because our slogan “Jump. Fly. Dream.” is something we and Traceurs around the globe live by. Not only does the phrase represent Parkour in every sense of the physical performance, mental training, and philosophy, it is furthermore a call to action that people identify with in every language. It’s not a superficial “Why not?” catchphrase, or a simple and subsequently shallow “Move” motto, it’s a deep routed encouraging mantra that catches the ear and inspires the spirit.

Once the design concept was approved, we moved on the designing stage. Firstly, we wanted the design to be big to show the magnitude of the slogan and motivational force behind the words. Secondly, we knew the placement had to be right to achieve the impact we wanted. After working with different designs, the chest crossing location was chosen and with it the design size. We then worked with effects to achieve our urban flare. Lastly, for the finishing touches we chose the inaugural colors of this tee to be deep colors to reflect “strong mind – strong spirit” including charcoal, cardinal, and purple. The effect is that the black semi sinks into the tee and the white pops off the shirt brilliantly providing an eye catching and captivating effect.

This tee looks brilliant on our site, but it’s even better in person. And to celebrate our 2010 line and this new addition to our selection of Take Flight Logo Tees, the Take Flight JFD shirt is on sale for only $14.95 (regularly $19.95). If you’d like a chance to win one for free, you can also head over to our Facebook page for the opportunity which we will be posting later today!