Take Flight

The #3 commercial in our countdown of the Top 10 Parkour Commercials ever made is the second of three ingeniously designed Nike Presto commercials created by the advertising giant Wieden+Kennedy.

Featuring both David Belle and Sébastien Foucan as well as a slew of other famous Tracers, this commercial titled Le Chat Effravant (Scary Cat) is the action packed result of nothing short of pure creative genius. Incredible from its high flying beginning to its laughter educing finale, one of the only drawback to the commercial is its brevity.* At 30 seconds in length this advertisement leaves the viewer wanting much more, and the short edit also undermines the incredible athleticism that was required for a majority of these shots. Nevertheless, the presence of David and Sébastien, and the utilization of some of the most famous training locations in Lisses, France overshadows any downside to the commercial and makes this production extremely enjoyable for the everyday consumer and especially entertaining for the knowledgeable Tracer.

As the most talent packed, the funniest, and one of the most historical Parkour-featuring advertisements ever made, the Nike Presto Le Chat Effravant (Scary Cat) commercial is well deserving of a high position in our countdown and comes in at the #3 spot.

*Another ‘drawback’ to this production was the inadvertent injury that Stephane Vigroux sustained during the commercial’s filming. You can hear Stephane speak first hand about this incidence in Urban Freeflow Vol. 3.

http://www.youtube.com/watch?v=Wj8Cw9WuHMQ&hl=en