Take Flight

Cyber Monday is here!!!

If you don’t know (and up until a couple years ago we didn’t) Cyber Monday is a term for the Monday immediately following Thanksgiving when millions of Americans shop online. This year it is estimated that 106.9 million people will shop online on this day! The trend has given rise to huge online sales, and the spirit of the Holidays we will not be left out!

Stay tuned in to the Take Flight Facebook page all day long for deals including free shipping, new sales items, and discount codes that will save you more than 40% on your purchases.

Is this a day to get some of your Holiday shopping out of the way?! Yes indeed! But if you are just looking for a good deal for yourself, this is also the opportune time.

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Week 20 and 21 closed and we’re still tracking the interaction totals on the Take Flight Facebook Fan page. The totals for these past two weeks were 496 and 573 interactions respectively.

The conquest for 1,000 interactions in a single week continues. With some new posting content to provide to the Parkour community, new Parkour apparel to be released this week, and a fan page that has recently exploded, we have high expectations that this week (#22) may be the one where we break through the roof and start giving away all that free Parkour clothing that our fans have been seeking for so long. Join our cause this week, and let’s see if we can make it!

This tee is up for grabs! Let's get 1,000 interactions so we can give it away!

Week 19 of the 1,000 Interaction Challenge has closed with 630 total interactions. Overall this is a lot of interactions but not enough for the 1,000 mark needed for us to give our free Parkour clothing to our fans.

Ferrari 630

Even though the Take Flight Facebook page has grown steadily over the past 4 months the interaction rate through our page hasn’t. Analysis of this trend had us looking for an explanation. To bring the problem into light, for example in week 8 we had 3,100 fans and experienced 864 interactions. Now in week 19 we have over 6,300 fans but only 630 interactions in the week.

Week 8 was an exceptional week when we had all the fans really working for the 1,000 mark which explains the high interaction total. But it’s still confusing to see a smaller total when we have more than twice the number of fans this week. Unfortunately this isn’t a consequence of fewer posts by us, it’s the cause of a Facebook control which limits how many times our posts show up in feeds! Even though we have 6,300 fans, our posts don’t appear to any more people than when we had 3,100 fans.

Even with more Take Flight fans Facebook controls the impressions and our posts are still seen by relatively the same amount of people. This is discouraging because it doesn’t allow us to share Parkour news, videos, and articles with as many people as we hoped. However we are working on new ways to share and bring this information and inspiration to people through Facebook so stay tuned. And in the meantime we are going to continue our commitment to bringing free Parkour clothing to Traceurs around the world through the 1,000 Interaction Challenge. Sooner or later we’ll make it, so keep interacting and keep spreading the Parkour news through Facebook and beyond!

Part of our Take Flight Social Network includes our Twitter feed. For the past few months we have simply had our logo on this page for the image background. Unsatisfied with this background for multiple reasons we recently redesigned it to our current background seen below:

We spent a lot of time working on this Twitter background. Even though our Twitter background is only a very small reflection of what Take Flight is and what we stand for, in our minds that gave us all the more reason to spend time on it! The new design encompasses our logo and the web addresses of our website and social pages. Also, and most importantly, the design features Parkour clothing (the Vault Man Tee – Cardinal and the Original Parkour Pants – Gray) a Traceur, and our slogan “Jump. Fly. Dream.”

Prominently or insignificantly, our Twitter background reflects who we are, and because of this we wanted to make sure it povided a comprehensive snap shot that accurately reflected Take Flight. With our logo, slogan, a Tracuer, and Parkour apparel now all incorporated into the design we feel we’ve made it just that.

At Take Flight we are committed to spreading our vision of hope, inspiration, and movement around the world. That is why we have decided to officially form the Take Flight Street Team by sponsoring individuals and athletes dedicated to promoting Take Flight and our products and vision.

Below we have included more information about the process of becoming a Take Flight sponsored athlete. Please read it carefully, and if you have any questions let us know by posting comments below.

What: Get sponsored by Take Flight and become a member of the Take Flight Street Team.

Who: Becoming a sponsored member of the Take Flight Street Team is for anyone interested in representing our products and promoting our vision of hope, inspiration, and movement as embodied in our slogan Jump, Fly, Dream. As a Parkour based clothing company we intend to focus our sponsorships around Traceurs and Parkour teams. However, we realize that our products, vision, mission, and slogan, extend far beyond only the discipline of Parkour. For this reason we are more than open to adding athletes of other discipline to our sponsored team. And if you simply don’t practice a sport but are interested in being sponsored by us we welcome you to apply as well!

When: The current street team application is for the 2009 physical year. In 2010 we will extend new sponsorship offers to then current members, and release a new sponsorship application for that year. Applications will be accepted year round.

Why: Becoming a Take Flight sponsored athlete will give you unprecedented access to our company and products. A few of the benefits you will receive for becoming a part of the Take Flight Street Team include:

• Discounts on Take Flight apparel and gear.
• Having your profile listed on the Take Flight website.
• Receive insider access to unreleased Take Flight products and gear.
• And much, much more!

How: Fill out the application below (included in PDF format) and send it back to us at streetteam@takeflightapparel.com. Give us two or three weeks to review your application and we will get back to you.

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