Take Flight

The 1,000 Interaction Challenge has been a very interesting promotion since day 1. In our quest to give away free Parkour clothing we’ve seen interaction totals on our Facebook page that were high and low. The past three weeks have demonstrated this fluctuation rather well with some of the largest varying interaction totals to date. Below are the totals for weeks 13, 14, and 15.

• Week 13: 609
• Week 14: 451
• Week 15: 276

What we have learned over the past 15 weeks is that some content we share lends itself better to actual interactions (“Likes” and comments) compared to other content. With that in mind we’ve also learned that our weekly interaction total is an inaccurate estimation of the influence our posts have had on our fans. It turns out that even though only 276 interactions took place in week 15, we had more than 1,500 people visit to our page in that time! The contrast is shown: what seemed like a small number of interactions in week 15 was actually a very successful week because of how many people were shown, introduced, and learned about Parkour through the Take Flight Facebook page.

As the Take Flight Facebook page continues to grow we’ll continue to provide Parkour videos, content, news, and inspirational quotes for all of our fans and followers. With thousands of people watching the videos we post every month, and reading about Parkour because of the content we share, we couldn’t be prouder than to have such interactions totals, even if they vary widely from week to week.