As we grow at Take Flight, so does our amazing international team of sponsored pros and ambassadors! In order to make our system easy and transparent for current and aspiring members alike, we have outlined our setup in the following document. This document explains:
- The responsibilities of Take Flight Sponsored Traceurs
- The responsibilities of Take Flight Ambassadors
- The compensation for being a Take Flight Sponsored Traceur
- The compensation for being a Take Flight Ambassador
- How to become a Take Flight Ambassador
- How to move from the Ambassador level to the Sponsorship level
- Take Flight sponsorship history
- Photo and video guidelines and tips
- And much more!
With this document, we hope you get a full overview of our sponsorship and ambassador setup and how to become a part of it and thrive as a part of it.
One note: this document is about 10 pages long of writing, with another 20 pages of resources. The basics are summed up in the page 1 summary, and other important details are highlighted throughout. That said, it’s all there for a reason! So if you write us with a question, most likely it is in the document and we will tell you to read it again.
Thank you for being interested in becoming a part of our team. We sincerely hope to be working with you soon : )
The Take Flight Team
If you are reading this and you own a Parkour gym, awesome! You can contact us at email@example.com for financial support. If you train at a gym or know someone who owns one, then please share this article with them. Thank you!
We have a new program designed to financially support Parkour & Freerunning gyms around the world! It’s call the Take Flight Custom Banner Program. It’s simple, easy, and it will put money into your community through the gyms that are spreading Parkour and Freerunning. Here is how it works.
- We design and produce a banner for your Parkour gym. We pay for every step of the process – it doesn’t cost the gym a penny.
- Your gym displays the banner. All you have to do is hang it up.
- We give a percentage of orders placed through our website to the gym when the banner is referenced!
It’s that easy. Really!
Below are a few examples banners we have made.* If you’d like one for your gym please contact us at firstname.lastname@example.org, or please forward this email to your local gym so they can contact us! Each banner can be made to fit a custom size, and we can use any photos, logos, or text on it!
If your gym doesn’t want a banner, then we make flyers too! Here is one of those.
If you made it this far then please pass this article on so we can support your community. Either contact us at email@example.com and we will make a banner for you, or please forward this email to your local gym so they can contact us!
How else do we support the Parkour world? Check out this 90 second video and find out.
*Not all of these banners/flyers have been produced yet. Some are sample designs.
Every day this month we have been sending out a newsletter with a new “Parkour Christmas Deal of the Day!” Each deal only lasts for 24 hours, BUT this weekend we are re-releasing 8 of the best deals, and they will be valid all weekend!
Check them out below, and click each image to take advantage of the deals!
Part 3 of our Take Flight Roundabout series is here! It lasts 20 minutes, the majority of which has leaders from the event discussing ideas promoted by Joey’s question, “How do you make a living from Parkour?” The discussion, however, quickly focused in on the meaning of sponsorship, and after sitting quietly for more than 10 minutes, Take Flight founder Adam Dunlap chimed in to share his view.
What makes this interesting is Adam Dunlap is arguably the pioneer of sponsorships in the Parkour world. Through him and his vision, Take Flight began sponsoring Traceurs in 2009; Take Flight began financially supporting Parkour gyms in 2010; and in 2012, under the direction of Dunlap, Take Flight became the first Traceur-started-and-owned company to provide financial endorsement contracts to Traceurs. Since 2012 Take Flight has given financial contracts/support to some of the world’s most famous Traceurs and legends including David Belle, Pasha Petkuns, Joey Adrian, Toby Segar, Pedro Salgado, D’Ondrai Jones, Luis Alkmim, Nikolay Stasolik, Oscar Sanchez, Will Sutton, Danee Marmolejo, Marc “Defo” Torres Stanislavs Lazden and many others. In this vision, we continue to look to expand our team and the financial opportunities to we bring to Traceurs around the world.
In this episode, Dunlap spoke for approximately 6 minutes about sponsorship, during which he also touched on many other topics including art, humility, labels, money, and the focus Take Flight has on helping people. Below we have provided the transcript from Dunlap’s talk. He only touches briefly on many of the topics, but we hope you can see deeper into his words and what he is sharing.
To see the full video, click below:
Adam Dunlap: “It’s a relationship. You guys are talking about things, and I find it really funny. I’ve been sitting here [while you’re] talking about brands, and clothing, and you talk about Storror – kids that live in their parent’s house. And I love them, but I know some of their financial situations because we used to pay them money. And you’re talking about brands and this type of stuff, and you guys [Parkour Origins] have a brand which is legit by the way. But like… this is what I do, guys. We’re talking about Storror and Storm – it’s funny, this conversation stayed here, and I had to get up and get water because I’m like, “Why are you guys even speculating. I know all the answers to these questions.” ”
“What is sponsorship? We [Take Flight] have been doing it for 7 years. We sponsored Pasha, we sponsored Shaun Wood, we sponsored David Belle. You go to the Art of Motion and there’s 5 or 6 guys competing that we sponsored. Luis Alkmim, Stansislavs Lazden, we sponsored all these guys. You know what I’m saying? We paid these guys money. We have for years. Toby Segar – we gave him our biggest contract 2 years ago, until Kie Willis did his thing and [Toby] kind of got cold feet and wanted to leave.”
Tom Coppola: “Why do you do that sponsorship? What is the catalyst for you? Not just creating a relationship between the athlete, but what is it doing for your brand? Because there has to be some benefit. It’s mutual exchange, right?
Adam Dunlap: “It’s mutual exchange. All life is mutual exchange. Friendships, romantic relationships, business – everything is mutual exchange. Supply and demand.”
Tom Coppola: “But you want your brand to get out there?”
Adam Dunlap: “Absolutely.”
Tom Coppola: “And so you’re asking the athlete to wear your clothes and maybe give them money or whatever so that they can show your brand to an audience.”
Adam Dunlap: “Absolutely.”
Tom Coppola: “And if these is no audience there, would you pay them? If there’s nobody that’s going to see.”
Adam Dunlap: “It depends on what we do.”
Tom Coppola: “Because that would just be charity work. “
Adam Dunlap: “Maybe. Or it’s art. We all have times in our lives where we do stuff without financial value. Is that charity work? Maybe. Or maybe it’s like, “I want to live my life this way, and I’m going to be creative.” ”
“You know what inspires me?”
“When we pay our athletes on Take Flight – and we have for 3 years – and I don’t know anyone else who is doing [that]. We don’t talk about it. We don’t talk about how much money we’ve given. People are like, “Why don’t you do this, this, this, and this?!” The reason why we don’t talk about it because the essence of humility is not to talk about it. So you either have to trash your own humility to say, “This is what I’ve done,” or you be humble and let other people trash you. And I’ll say, “Well alright, we’re cool, I’m happy with the guys we work with, I’m happy with my friends. I’ll let people trash me.” ”
“The question being, what inspires me the most to give money to the guys on the team is when they do something that I find beautiful.”
“D’Ondrai [Jones] made a video called, “Time.” And I’ve told him this like 5 times since he’s been here. It’s one of my favorite videos ever. [The video has] like 5,000 views on YouTube. Not a lot. That should be, to me, that video is HERE in my book. And so I’m like, “D’Ondrai, whatever you need dude, because we are creating something together.” And that’s family.”
“You give money to your kids. Is that charity? Or is it because you love them? Right? So yeah, there is a business component to everything we do.”
“Life is selfish. We are all selfish. Every action we do in life, if you want to get philosophical, is to get yourself benefit. Even when you give to someone it’s so that you can feel better or something like that. But that’s OK if the heart is right. Right?”
“There are different levels of sponsorship. There is sponsorship where we say, ‘That kid doesn’t have a pair of shoes. Make us a video. You got a video camera? We’ll give you a pair of shoes.’ They just made $50 spending 2 hours making a video. That’s pretty good – that’s a fair exchange. And there are other [levels of sponsorship] where you say, “Wait a second. Your presence.” ”
“Take a video Joey makes. I say, “Joey, I want our brand associated with you because you inspire people.” That’s worth money. So there is that exchange. So sponsorships are different levels, and I think you guys understand [that]. I think [they are all] sponsorships. You can call it affiliates or you can call it ambassadors, call it friendship, call it working together, call it a team, call it whatever you want.
“They are all these labels, right? Bruce Lee talks about it. He talks about labels. But forget the label. What is it? What is the essence of what we do? Do you know the biggest label we have in this group? It’s “Parkour.” I guarantee if we all write down a definition of Parkour, we are going to have 12 different definitions. That’s a label. [We’ve got to] move past that as a group to say, “What are we doing?” Let’s get beyond that and just have something that connects us and then forget all the rest. Let’s do that. As a community, as teams, as gyms.”
“We got off the topic – which I was really enjoying – about why can’t we work together. What can we do? And I think that had a lot more in it and we don’t have to get to it, but I think it’s because of labels. There are a lot of other reasons why. But we can get beyond that and say, “Let’s help people.” Because that’s what it is, right?”
“If you [are selling] shoes, someone is going to say, “Oh, you trying to make money.” Hmm, well yeah, I want to make a living, right? But I also want to bring somebody something they value. That’s what helping people is, right?”
“Money is kind of an accumulation of helping people. There are scamming ways to do it where you cheat people out of money, but [for the most part] if you have a lot of money it means you helped a lot of people. You can look at Justin Bieber or Taylor Swift and say, “Oh you’re just rich,” or whatever. [But] they’ve touched millions and millions and billions of people in their lives. They deserve to have that energy, right?”
“So now I’m getting all philosophical and stuff but these ideas go really deep. I see sponsorships as relationships with people, and we’re building that. And I’ll tell you, the sponsorships we have at Take Flight, I try, first of all, to be honest and open with everybody. It’s never like, “Oh work with us and your life is going to be set,” because that’s not how it works. And #2, it’s, “What’s best for you?” ”
“We were sponsoring Toby. We gave him the biggest contract we ever gave anybody [not counting David Belle]. He actually approached me [for it]. We sponsored him for one year and paid him, and then he came to me and said, “I want to take it to the next level, I want to get paid this much money.” I thought about it and I said, “Ok Toby, I like you a lot, we’ll figure out a way. We’ll do it.” And then stuff started and he wasn’t really as passionate anymore about it, and it was just, “Toby, if you don’t want to work with us anymore, that’s fine dude. That’s fine. Like, I wish you the best. I like you, I like your work, I like your vision, I like what you bring to us, but I’m not here to put you in a cage. If you don’t want to be a part of this, that’s OK.” ”
“That’s the relationship to say, “What’s best for you? How can we help you?” And if we can’t help each other in the right way, then let’s not get married, know what I mean?”
“So I believe in helping people. And I’ve tangented a lot, and I’m sorry for chiming in and cutting everybody off, but the sponsorship talk is about relationships. And some people get sucked in, just like [Parkour] certifications. I think some of the certifications are silly and ridiculous, and I have articles I’ve written about why no one needs a [Parkour] certification, but some people do need it.”
“Everyone finds value, everyone finds a teacher in a different aspect of their life. Whether you follow David [Belle} or the Yamakasi, or Sebastien Foucan, or Parkour Origins, you are going to find something that resonates with you. That’s what’s important in life that we find.”
Here is a snippet from our Parkour Roundabout series. In this clip, Take Flight founder Adam Dunlap, who also founded the Parkour gym Revolution Parkour, talks about the key that made Revolution Parkour successful and how it grew to become one of the biggest Parkour gyms in the USA. If you want to teach Parkour or have a Parkour gym, we think you might find a lot of value in this persepective.
“If I can give one piece of advice to anyone who is listening…, at least for me, the students didn’t care about the obstacles as much as they cared about the teacher. That’s what I found. When we moved to [our] facility we had concrete floors, a couple mats in the middle but the rest was concrete, and we’d have 30 people in a class. I’ll see gyms with crazy stuff that can’t get 30 kids into a class on certain nights. We had that, and it wasn’t because of, “Oh sweet, here’s a wall to jump up on,”…to me it was a relationship I had with the students – I was able to connect with them and inspire them to find something in themselves.”
“I think that Parkour is this new discipline, but it’s not so new the world’s never seen anything like it. I think people find their freedom through different things in life – through art, through Parkour, through martial arts, through different sports, through music – we’ve all discovered it through movement and what we do. But there is something that connects with everybody and so Parkour is one of those things, and if you connect with people in that way, they pick it up.”
To see our Roundabout series please click here!
In 2015 we asked Parkour leaders from around the world to come be a part of the first ever Take Flight Roundabout – an open and candid discussion between Parkour leaders aimed to share ideas, create unity and form relationships to find synergy and grow the Parkour community together. From the more than 70 people we invited to attend, 12 answered the call. They were:
- Adam Dunlap (USA) – Founder and President of Take Flight, Founder of Revolution Parkour, Director of Parkour.com
- Brandee Laird (USA) – Coaching and Curriculum Director at Parkour Visions
- Colin MacDonald (USA) – Parkour Visions Instructor
- Danee Marmolejo (Mexico) – Take Flight Pro, Member of Ollin Freerunning, and Hombre Mono
- D’Ondrai Jones (USA) – Take Flight pro, Founder of BecomeAFreerunner.com, and Founder of Somatic Movement
- Jared Davis (Canada) – Origins Parkour Coach
- Joey Adrian* – Take Flight pro, Team Jiyo Member, Move To Inspire Member, Team Ollin Member
- Kent Johns (USA) – Member of Unparalleled Movement and Member of Move To Inspire
- Rene Scavington (Canada) – Founder of Origins Parkour
- Tom Coppola (Canada) – Coach and Athlete at Origins Parkour
- Tyson Cecka (USA) – Executive Director of Parkour Visions
- Vinnie Coryell (USA) – Owner of Move To Inspire
On November 7th, the group met at Revolution Parkour Gresham, and what ensued was a 3 hour discussion about Parkour gyms, events, competitions, sponsorship, training, and many other subjects. We recorded the entire event, and we’ve split up the discussion into approximately 10 parts which we will be releasing weekly on our YouTube and Facebook.
Here is part 1 of the roundabout titled, “Introduction + How To Start A Parkour Gym.” In this video, the Roundabout kicks off with an introduction by Take Flight founder and event organized Adam Dunlap. This is followed by each participant introducing themselves. Then Tyson Cecka from Parkour Visions, Vinnie Coryell from Move To Inspire, Rene Scavington from Origins Parkour, and Adam Dunlap [formerly] from Revolution Parkour discuss how they opened their gyms, and they give some critical advice to think about if you are interested in opening a Parkour/Freerunning gym of your own.
We hope you enjoy this discussion from Part 1 and all the episodes we have to release. Stay tuned for the following 9 installments releasing on Tuesdays via our YouTube and Facebook.
Special thanks to Ryland Lanagan of Revolution Parkour Gresham for hosting the event and to Niko Pal and Daniel Brogli for helping film this event so we could bring it here to you.
We convinced Take Flight founder Adam Dunlap to open and run a Take Flight Snapchat! So far, he hasn’t quite figured out how to use it, but we’re working on educating him. Since he built Take Flight, we’re sure he will get the hang of it sooner or later lol.
This will surely be the rawest and most unique behind-the-scenes look at Take Flight ever published. We expect it to include video clips from the office, behind the scenes looks at product development, training and travel photos, inspirational advice, and so much more which has never been made public. Go add us on Snapchat at TKFLT for your inside look!
It took us almost 2 years, and today it came to fruition. Our Parkour backpacks are officially here! Complete with 8 different styles, we’ve designed these backpacks to accompany you while you train, travel, and live life. They are also great for school :) Like all our products we back these with a 100% Satisfaction Guarantee, so you can order yours with confidence knowing you’ll love it.
Here are some photos showing a few of our new backpacks. Click here to see the entire collection!
Thank you for your support and passion through the years that has helped make this happen!! You can see our whole collection at ParkourBackpacks.com and pick up yours there or at a local Auchan France store near you!
Take Flight founder Adam Dunlap recently released a new Parkour video combining clips of his 10 years of tracing. The video was not put on our YouTube where you’d most likely see it, but rather on a sister platform, Vimeo. Here it is below, embedded for your enjoyment.
There are no flips. Just a lot of jumps and drops. Also, in many of the clips, Adam is wearing our new shoe, the Take Flight Ultra, which launches in one month! Click here to see it, if you haven’t already!
Need some new Parkour & Freerunning shoes? The the Ultras are for you! Click here to check them out!
The Memorial Day weekend is here, and in addition to using it to honor those who fought and died in military service, we’ve decided to honor you guys with a NO LIMITS $10 Parkour Tee Sale! It’s just like it sounds – virtually all of our Parkour tees are $10! … and there are no limits and no minimums so you can get as many tees as you want!
The sale only lasts through Monday, so click here to shop now before the sale ends!
Wishing you a great Memorial Day weekend!