Take Flight

Without any further ado we are revealing our pick for the greatest Parkour commercial of all time. Barely edging out the 2001 BBC commercial, this 2000 Nike Presto ad features Sébastien Foucan, is titled Le Poulet en Colere (The Angry Chicken), and takes the top spot in our Top 10 Parkour Commercial Countdown.

The best of the three Parkour-showcasing Nike Presto commercials made in 2000, Le Poulet en Colere (The Angry Chicken) has just about everything anyone could ever want, expect, or hope for in a Parkour commercial. This ad features one of the worlds most iconic Tracers Sébastien Foucan, the Parkour he performs is impressive in magnitude, smooth, fluid and nothing short of spectacular, the uniqueness of the plot line and the conceptual development is so great that to this day it remains rivaled only by the two other Parkour-featuring Nike Presto commercials, and the inherent comedy in the commercial coupled with the French scenery and the French and English orators brings all the aspects of the production together brilliantly. A true work of advertising genius by Wieden+Kennedy, Le Poulet en Colere (The Angry Chicken) was able to fully utilize the marketing potential of Parkour without exploiting the art. The commercial is also praiseworthy for demonstrating true Parkour while at the same time providing a unique purpose to the discipline that to this day continues to captivate viewers from its beginning to end.

Le Poulet en Colere (The Angry Chicken) is a commercial masterpiece. Creative, funny, and true to Parkour, this ad was prominently featured on televisions across the U.S. and deserves a renowned place in the history of advertisement notwithstanding its great influence on the exposure and development of Parkour around the globe. Based on our criteria Le Poulet en Colere (The Angry Chicken) received a perfect rating in all but one category, and we are proud to name it the best Parkour commercial of all time.

http://video.google.com/videoplay?docid=-6571575392378784144